Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others (Hardcover)

By David Kord Murray
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Description

In the new bible of business innovation, renowned creativity expert David Kord Murray reveals the key to the creative process: borrowing. There is no such thing as a truly original idea. Great thinkers throughout history have understood this and used it to their advantage. Bill Gates "borrowed brilliance" to create Microsoft, Steve Jobs "borrowed" to create the Mac, and long before that Sir Isaac Newton used similar thinking techniques to arrive at his theory of gravity. Borrowing Brilliance is challenges our notions of intellectual property and authorship, explores the evolution of a creative idea, and takes us step-by-step through Murray's own unique thought process, which combines analytical and non-traditional thinking techniques. Murray's six step "borrowing" process is one that anyone can master to build business innovation.

Murray combines practical lessons with stories from his own career, as well as the careers of brilliant borrowers past and present. Most people believe creativity is a gift, that it can't be taught, that it's innate in your thinking process and either you have it or you don't. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.

Praise for Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others…

"A wonderfully enjoyable tour of the creative process. Murray''s lively description of how he used these tools to create his own products is a major plus. People will be stealing from this work for years to come!"
ùRoger von Oec, author of A Whack on the Side of the Head and The Creative Whack Pack

ôWe met in strange places: Carlsbad, Lake Tahoe, Milwaukee, Knsas City. And so I spent my years with David Murray, just as zany, articulate, well-read, and completely unpredictable as is his book. Ah, the book: Dave Murray in person is just like his book, only more so. ôBreak the rules,ö he said. Wbroke them. ôIÆm thinking of writing a book about this,ö he said.ö I encour him. And here it is, how to be brilliant and innovative. New ideas are always amalgamations of old ones. Borrowed. Murray makes it seem simple, but donÆt be eceived. Everything he says is true.ö
--Don Norman, author of Emotionl Design

ôEverything a business book should be. A great conceptbrilliantly expressed in an interesting and well-written book.ö
-Al Ries author of War in the Boardroom and Positioning

ôorrowing Brilliance is truly creative brilliance! It is simple, easy to readàitÆs magical. David Murray shared his lifeÆs personal stories juxtaposed w his six simple steps to business innovation. His book brings to life these steps through building on the ideas of others. You can borrow and use his six steps and explode with fresh new ideas the day after finishing Borrowing Brilliance.ö
-Jack Mitchell, CEO MitchellÆs / RichardÆs / MarshÆs and Au of Hug Your Customers and Hug Your People

Product Details ISBN-10: 1592404782
ISBN-13: 9781592404780
Published: Gotham, 09/03/2009
Pages: 304
Language: English
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